Britain for Events urges government to capitalise on Olympics success

Following yesterday's (25 October) news that the Olympics made a significant contribution to the UK's GDP, Britain for Events has urged the government to recognise the role of events.

Britain for Events urges government to capitalise on Olympic success
Britain for Events urges government to capitalise on Olympic success

As reported yesterday, Olympic and Paralympic ticket sales added 0.2 percentage points to the GDP figures. The Office of National Statistics said it had no figure for overall Olympic impact, but noted that hotel and restaurant activity in London and employment figures have been boosted.

Britain for Events, however, said the UK events industry is worth £36bn to the economy and is predicted to grow by some £500m as a direct result of the Games. Michael Hirst OBE, from the Britain for Events campaign and chair of the BVEP, added that the industry will also pick up the task of filling the £11bn extended infrastructure built as a result of the Olympics.

"The Olympic Games, the Queens Diamond Jubilee, and other related cultural activities, around Britain underline the awesome power of events in delivering both economic growth and social pride to communities; locally and nationally," he added. "Everyday the UK bids to bring major events to the UK, be they sporting competitions, cultural and live events, or business exhibitions orconferences. Each one of these brings in tourists, businesses, and spend to the economy; but we need help to win them."

Hirst went on to say that the government can do more to capitalise on the Olympics success, and called upon government to increase its support for organisations looking to bring new sporting, cultural and business events to the UK.

"The summer saw the benefit of the Games in bringing people into the UK who invested in our hotels, restaurants, and transport. However, the added benefits of increased commercial spend and activity underline the power of events in stimulating business," continues Hirst. "We also demonstrated that the UK is creative, innovative and drives business; both locally and nationally."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How to stop fake news ruining your event

How to stop fake news ruining your event

False information travels much quicker than the truth so make sure you're ready to act fast, says expert at IBTM World in Barcelona.

Tips for succeeding in a crisis from Thailand cave rescue diver

Tips for succeeding in a crisis from Thailand cave rescue diver

British cave diver involved in the 2018 Tham Luang rescue explains how he solves problems in steps and stays calm under pressure.

4 days left to answer our corporate event planner survey and win a luxury hotel stay

4 days left to answer our corporate event planner survey and win a luxury hotel stay

Complete our quick 10-minute survey to win a stay for two with Iconic Luxury Hotels and inform our State of the Industry report.

SDI Meetings and Incentives appoints new president

SDI Meetings and Incentives appoints new president

Chicago-based agency makes leadership change but former president will continue in role as company founder.

8 essential steps for event marketing

8 essential steps for event marketing

Delegates at IBTM World in Barcelona got some tips from MPI to create a smart promotional strategy.

The unstoppable growth of esports events

The unstoppable growth of esports events

CEO of Excel Esports explains why the audience for gaming and esports events is only getting bigger.

New head of live events for HGA

New head of live events for HGA

Manchester-based events agency makes several appointments after a year of record revenue.

IBTM World Trends Watch 2020: 'The changing face of delegates'

IBTM World Trends Watch 2020: 'The changing face of delegates'

Report identifies global MICE trends in areas such as technology, sustainability and incentive travel.

In pictures: Villa Copenhagen opening in 2020

In pictures: Villa Copenhagen opening in 2020

Central post office built in 1912 has been restored to house the new 390-room hotel that can host events for 1,200 attendees.

Strata brings in a dozen new recruits

Strata brings in a dozen new recruits

Agency hires 12 people across all departments, including client services director Laura Awcock.

LATEST JOBS