Meet Taiwan wins ICCA Best Marketing Award

Meet Taiwan has won the International Congress and Convention Association (ICCA) Best Marketing Award 2012 at the association's congress in Puerto Rico.

Meet Taiwan, a MICE advancement programme funded by the Ministry of Economic Affairs’ Bureau of Foreign Trade (BOFT), will receive a marketing package worth more than 20,000 euros from ICCA and Bedouk publications for it ‘Shake and Share’ app.

Since launching the app, it has been used by 13 international conferences and more than 30,000 attendees from over 60 countries around the world. Users have used the app to upload thousands of photos to the Meet Taiwan fan page, which can reach as many as 58 million Internet users. People around the world can then use and enjoy the features of the app.

The three other finalists were Artion Conferences and Events, the Netherlands Board of Tourism and Conventions and the Kuala Lumpur Convention Centre.

Each finalist presented their entry at the ICCA World Congress in Puerto Rico this week, where delegates attending the session were able to vote for their favourite marketing campaign, which accounted for 50 per cent of the vote.

A judging panel made up the other 50 per cent, which consisted of Aileen Crawford of Glasgow City Marekting Bureau (2011 winner), Solveig Lilja Einarsdottir of Iceland Convention and Bureau (2010 winner), Juan Jose Garcia of Vibos Congresos (an ICCA board member) and Simone Sfeir, director of sales of Bedouk Events Sourcing Solutions.

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