Destination Guide: Scotland

AG Barr plans employee engagement through Glasgow 2014 sponsorship

Soft drinks company AG Barr is planning an engagement programme for staff and customers as part of its role as official supporter of the Glasgow 2014 Commonwealth Games.

Glasgow 2014's David Grevemberg and AG Barr chief executive Roger White reveal Commonwealth Games sponsorship
Glasgow 2014's David Grevemberg and AG Barr chief executive Roger White reveal Commonwealth Games sponsorship

The business – which owns brands including Irn-Bru, Rubicon and Strathmore Scottish spring water – will supply drinks to the athletes' village during the games from 23 July to 3 August 2014.

AG Barr – which unveiled its sponsorship of Glasgow 2014 this week – joins other business supporters including Ernst & Young, Dell and Toshiba TEC.

The Scottish drinks manufacturer is currently working on developing an engagement programme to make the most of its sponsorship of the sporting event, said AG Barr head of marketing Adrian Troy.

Troy explained: "We're really proud to be supporting Glasgow 2014, and will be working hard with all the partners to ensure the Games are a massive success.

"Our employees and customers will help us play our part, and we're currently developing a full engagement programme with Glasgow 2014."

AG Barr's brand Irn-Bru also sponsors the Scottish Football League and Glasgow-based Queens Park FC.

Glasgow 2014 chief executive David Grevemberg said: "The company has a strong track record of supporting sport at all levels from grass-roots to elite and we look forward to working with them."

Meanwhile, AG Barr chief executive Roger White added: "Glasgow 2014 is massively exciting, whether you’re taking part, volunteering or watching. The Games will bring something extraordinary to a very special city, and we are delighted to play our part in that."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Deadline extended for the C&IT Awards Americas

Deadline extended for the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

Unicorn Events closes due to COVID-19 challenges

Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

How the UK government is supporting the hospitality and events sector

How the UK government is supporting the hospitality and events sector

Suggestions of an extended lockdown period are adding pressure to the events sector, says University of Derby's Brendan Moffett.

LIVE UPDATES: Cannes Lions goes from postponed to cancelled

LIVE UPDATES: Cannes Lions goes from postponed to cancelled

All the latest postponements and cancellations as the world deals with the spread of coronavirus.

Furlough: The new F-word

Furlough: The new F-word

Recently furloughed creative director Dave Leong explains the thinking that’s helping him navigate tricky times.

‘Virtual event providers have been opportunistic’

‘Virtual event providers have been opportunistic’

Think carefully about going virtual if your event can be postponed to later in the year, says Shaumik Saha from Stride Plus Events.

Events company helps build temporary hospital in Berlin

Events company helps build temporary hospital in Berlin

PRG's teams in Germany and the US are supporting health workers on the frontline in the fight against COVID-19.

How venues can rise to the challenge of coronavirus

How venues can rise to the challenge of coronavirus

Be flexible with your payment terms or cancellation policies, says Katie Roberts at National Museums Liverpool.

Dear C&IT: Mental health first-aiders could help events staff in need

Dear C&IT: Mental health first-aiders could help events staff in need

Two readers call for a greater focus on mental wellbeing in the events industry.

Zoom responds to privacy and security concerns

Zoom responds to privacy and security concerns

The video conferencing app is under scrutiny as its popularity surges during the coronavirus pandemic.