Wilson will be responsible for overseeing all of the agency’s digital output, from strategy to creative and production. He will drive Ignite's digital offering to new and current clients, including Sky, NBA and Vodafone.
The digital division will continue to explore digital technologies such as NFC and audio watermarking as well as an enhanced social media service.
Digital activity has been a key focus of Ignite’s work for the last 18 months, with the agency producing a major multichannel social media campaign for EDF Energy to help activate its sponsorship of the London 2012 Olympics.
Wilson, who will lead the digital division, will report into Ignite’s joint managing directors, Cris Cicirello and Paul Saville.
Paul Saville, joint managing director at Ignite, said: "Digital is becoming an increasingly important part of Ignite’s offering. This year in particular we’ve managed some huge experiences for clients with a significant emphasis on digital and social media integration. While Ignite has always championed the use of new technologies in our campaigns, Rich’s appointment proves we are serious about making further investment into the digital area."
Rich Wilson, head of digital at Ignite, added: "I’m delighted to be on board. Ignite has some really impressive digital and social media campaigns under its belt, particularly the EDF Energy of the Nation activity earlier this year. I’m looking forward to building on this reputation to bring Ignite to the forefront of digital brand experience."