The programme, which provides local professionals and business people with free expert help in developing bespoke conference bids, has attracted 120 events in the last decade, including a number of high profile events from associations.
These events include The Pathological Society of GB and Ireland, the British Association for Sexual Health and HIV and the European Academy of Childhood Disability.
The programme concentrates on three central themes with specific focus on key areas of expertise – medical sciences (in particular stem cell biology, ageing and health, health and social care); science and technology (marine, energy, environment and sustainability); culture and business (art, music theatre and arts management, commercial creative, knowledge intensive business services).
Gill Pilkington, conference development manager at NewcastleGateshead Convention Bureau, heads up the ambassador programme. She said: "NewcastleGateshead has a wealth of highly-influential professionals from the worlds of business, science, culture and medicine who carry out fantastic work.
"Our aim is to help them gain widespread recognition for their activity. In addition to providing the opportunity to show colleagues from around the world that their business is at the forefront of innovation, hosting a conference here puts us all on the map and adds to the ongoing economic development of the region.
"The bureau will continue to develop and expand its contacts at the region’s universities and teaching hospitals. This, combined with ongoing research of the association market, will provide a strong base from which to mount successful bids and attract increasing numbers of association conferences to the region."