Social media: Five tips for promoting your event through LinkedIn

Are you using LinkedIn to promote your events? Networking expert Bert Verdonck shares five tips to get you started


LinkedIn is the largest online professional network now with more than 185 million members and it has created a number of features to help event organisers, marketers and professionals to promote their events.

With the LinkedIn Events Tool (under the Applications menu) members can sign up to attend local or industry-related events, start to network with other participants and promote their event through their profiles and networks.

It is key to promote your event and get more visibility and, of course, more attendees, so once you’ve created your event on LinkedIn, it is time to spread the word.

Five tips to successfully promote and share your LinkedIn event

#1: Promote your event on LinkedIn, Twitter and Facebook

On your LinkedIn Events Page, you will have the ability to share your event and promote it on LinkedIn, Twitter and Facebook. By the way, what are you going to say? Make sure you keep your target audience and their goals in mind. Remember the importance of a creative event title?

If you’re active on other social media, next to LinkedIn, Twitter and Facebook, share your event there as well. You can easily use the same link and attractive title to promote it.

#2: Talk about your event in the right LinkedIn groups

It is key to become a member of the LinkedIn Groups where your target audience already is a member. So, in designated groups you can start talking about your event. Or even better: ask someone in your network to do it for you. Remember that it is always better to be introduced than to introduce yourself.

Your job is then to comment or to add stuff to it and encourage others to do the same. If you do this regularly (without exaggerating), your discussion or promotion might end up as a more popular one in the group, gaining even more visibility.

Some members receive weekly (or even daily) digests of the group discussions. This way, you can profit from it as well.

You can even setup a LinkedIn group for your own event. So, people interested can find more details and ask questions about your event. Facilitate them by answering and letting other (previous?) participants help you.

Make a few suggestions, like carpooling, connecting upfront with other participants, asking questions to the speakers at your event, just to name a few.

#3: Promote your event by posting Status Updates

You can post status updates on your profile easily. Your first degree network will be well informed. People who are still hesitant to register might get the right gentle reminder to do so.

On top of that, with your LinkedIn Company Page, you can now add status updates that will be visible to all of your Company Page followers.

#4: Leverage your personal network and attendees

Another great way to leverage your network is to stimulate attendees and others in your network to promote the event for you. Simply dare to ask (in a nice, personalised way).

When you choose to share an event on LinkedIn, you can send a direct message about it to any of your connections. Please create a personalised message for everyone.

Now you can start asking people in your network to send a message to their connections or to post a status update about your event. Imagine the multiplying effect. Of course, you could ask the registered attendees to do the same.

By the way, suggest them to incorporate your event through the LinkedIn Events Application on their profile as well. At least encourage (potential) attendees to click the "I’m Attending" button on your LinkedIn Events Page in order for it to show up as a status update in their respective LinkedIn connections.

#5: Run ads on LinkedIn to promote your event

Running targeted ads on LinkedIn might be effective to promote your event. Decide which budget you want to allocate first and use the LinkedIn Ads Tool (or collaborate with LinkedIn on a special project, see to create a targeted campaign to drive attendance to your event!

Bert Verdonck is a networking expert and speaker, as well as author of How to really use LinkedIn. 



Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
The most exclusive meeting locations with MICE by Palladium

Whether business travel or incentive trips, travelling is a unique experience. Palladium Hotel Group offers the best locations and service to join business and pleasure.

Case study: The Wearable Technology Show 2019

Case study: The Wearable Technology Show 2019

This year's show was hosted over two days and featured keynotes from the BBC and Facebook.

Lack of diversity is a 'competitive disadvantage'

Lack of diversity is a 'competitive disadvantage'

Diverse events are more interesting, more engaging and lead to better connections, says Hannah Redfern from Leaders in Sport.

How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What HR experts look for in workplace accreditation

What HR experts look for in workplace accreditation

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

5 reasons to choose Malta...

With a warm, sunny climate, stunning backdrops, a rich history and culture, fine gastronomy and activities aplenty, Malta can cater to events of all types.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.