UPS Olympics activity sparks Bafta private hire launch

The British Academy of Film and Television Arts (Bafta) is to launch its 195 Piccadilly headquarters for exclusive private hire from August 2013.

Bafta will be available for private hire from August 2013
Bafta will be available for private hire from August 2013

Traditionally, 195 Piccadilly closes its doors to Bafta members during the month of August.

However, for the first time this year, the building was taken over by UPS, an Official Supporter of the London 2012 Olympic and Paralympic Games, on an exclusive hire basis.

Bafta’s headquarters served as the UPS Olympic hospitality venue for the duration of the Games, providing formal dining, cocktail bars and lounge areas, and an experiential zone in the venue’s David Lean Room.

Following the event, Bafta has now decided that 195 Piccadilly will be available to hire on an exclusive basis for up to four weeks in August each year.

The venue’s head of commercial events Jenny Bones said: "The flexibility of space combined with its central west end location, makes Bafta’s headquarters a unique blank canvas for clients to make their own branded space for showcase events and exhibitions."

Meanwhile, UPS director of international sponsorships and events Dara Otwell added: "We chose Bafta for its great central location, its history and heritage, and the versatility of the spaces."

Also new for 2013 will be the opportunity to host drinks receptions in the adjacent St James’s garden. 

 

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