Medical associations to benefit from new alliance

A specialist association management company has partnered with a convention bureau in the US.

Jorge Franz (Vice President of International Group Sales and Tourism, Greater Houston Convention and Visitors Bureu) Carina Bauer (CEO, IMEX Group) Leonard Mafrica (Senior Association Manager for Kenes Association Worldwide)  Daniel Palomo (Deputy Di
Jorge Franz (Vice President of International Group Sales and Tourism, Greater Houston Convention and Visitors Bureu) Carina Bauer (CEO, IMEX Group) Leonard Mafrica (Senior Association Manager for Kenes Association Worldwide) Daniel Palomo (Deputy Di
Geneva-based Kenes Associations Worldwide (KAW) has joined forces with The Greater Houston Convention and Visitors Bureau (GHCVB) to increase KAW’s presence in Houston’s Texas Medical Center, the largest and oldest medical center in the world, and to attract more international medical association meetings to Houston.

In addition, the strategic alliance intends to further objectives of selected medical societies, broadening opportunities for shared knowledge and education through conventions, meetings, and educational activities.

Kenes Associations Worldwide Executive Director Isabel Mortara said: "We welcome this opportunity to build bridges between the Houston medical community and the many outstanding international medical associations that we manage through Kenes Associations Worldwide. And the visibility this partnership provides will be vital to Kenes’ growth in the US."

"This new initiative will bring Houston to the next level," said Greg Ortale, President and CEO of the Greater Houston CVB.  "With Kenes Group’s solid reputation for handling medical meetings and Houston’s solid reputation as a medical leader, we are confident that we are moving in the right direction and with the right partner to attract more international medical meetings to Houston. We are honoured that KAW chose to work with Houston."

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