C&IT Big Debate: Is the tide turning on the traditional conference format?

Following a spate of innovative spins - and outright departures - from the traditional conference format by companies including Siemens, C&IT is asking whether your client's demands are changing.

C&IT Big Debate: Is the tide turning on the traditional conference format?
C&IT Big Debate: Is the tide turning on the traditional conference format?

Siemens, which traditionally ran an annual sit-down conference for delegates, recently chose to instead embark on a tour of some of its key offices around the world, using social media, video and live debates to engage staff.

Meanwhile, much is being made of the use of technology to create virtual environments on and off stage, and experiential spaces are becoming more commonplace in b2b environments - as shown by Ericsson and Sainsbury's, which recently created a 'village' space for staff.

So, we're asking:

  • Are your clients asking for less traditional conference formats?
  • What types of formats help make corporate messages more memorable?
  • How is technology playing a part in shifting conference formats?

Tweet us using the #citbigdebate hashtag or, for a chance on being quoted in our upcoming article, call Tom on 0208 267 4251.

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