Meetings Show UK forges partnerships in bid to hit hosted buyer target

Corporate, agency and European event planners are being targeted in a series of new partnerships developed by the Meetings Show UK.

Meetings Show UK forges partnerships to boost hosted buyer numbers
Meetings Show UK forges partnerships to boost hosted buyer numbers

The Meetings Show UK has developed links with the HBAA, the Buyers' Networking Club, Slovenian event Conventa, and Lithuanian event Convene to promote its inaugural show in 2013.

The Buyers Networking Club – which has 1,000 corporate event planner members – will promote the Meetings Show UK during its Global Event Show at The Brewery on 20-21 February, as well as at its summer networking event in June.

The aim of the partnerships is to help meet the target of registering 1,500 hosted buyers for the Meetings Show UK, which is taking place on 9-11 July 2013 at London’s Olympia. The show revealed in May that it is investing £1m in the hosted buyer scheme.

The Meetings Show UK event director Steve Knight said: "The success of The Meetings Show UK will be directly related to the attendance of quality buyers who organise meetings, conferences and incentives.

"As a show organised for meeting professionals by meeting professionals we want to ensure that our strategic partnerships offer true value for all involved.  Consequently, while they give us unparalleled access to key corporate, agency, venue finding and European buyers they also allow us to directly give back to our partners."

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