60 seconds with: Café Royal hotel's Stephan Hein

Stephan Hein is senior sales manager at Café Royal hotel, which opened in December in the heart of London.

60 seconds with: Café Royal hotel's Stephan Hein
60 seconds with: Café Royal hotel's Stephan Hein

London has plenty of luxury hotels for corporate events – how will Café Royal stand out from the crowd?

There are a number of factors that make us stand out. Our meeting rooms are inspiring spaces. They have great views over Regent Street and Soho and are equipped with the latest technology from our video conferencing facilities to a cinema scope projection. We also offer complimentary wi-fi.

In addition to our meeting rooms, delegates can enjoy our multitude of facilities. These include a private members' club which has an honesty bar, and our Akasha Holistic Wellbeing Centre which features a large lap pool, a public and private hammam and signature spa treatments. We also have a fantastic selection of restaurants including a brasserie-style option and a fine dining offering.  

We also have a dedicated M&E team that completely understand the needs of the corporate market. To celebrate our opening, we have created a special C&I offer which gives planners enhanced commission, a complimentary room for every 20 rooms booked, room upgrade for two VIPs and a one-hour welcome Champagne reception for up to 50 people.

What will most surprise corporate event planners about the hotel?

The design of Cafe Royal, its location and the scale of the property. Cafe Royal perfectly marries the old with the new - beautiful heritage rooms, rich in historical detail, sit alongside contemporary spaces. This really gives corporate event planners a choice of ambience.

Our location on 68 Regent Street means that we are in the centre of all the action. All of London's major attractions are within walking distance and we have great transport links.

We offer more than just a meeting space. We have excellent facilities which delegates can take advantage of from the Akasha Holistic Wellbeing Spa to our diverse food and beverage venues.

What proportion of your business do you expect to come from corporate events?

This is an extremely important market for us and we expect to have 10 – 15% of our business to come from corporate events.

What types of events and sectors will you target?

Cafe Royal has been designed for the 21st-century traveller and consequently, we don't want to be industry-focused, but hope to attract clients that are looking for a certain level of service and luxury. Our goal is to focus on quality rather than quantity and for us, the ideal group for a residential event would be for 40 - 50 people, while it would be up to 200 people for non-residential meetings.

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