With certification becoming more recognised globally, associations are making the creation or enhancement of certification programmes a strategic objective of their organisations. Calhoun will also explore the ways in which certification can be used as a key support mechanism, for the continually evolving association business model and the ways in which it can be used to provide more value for its members, rather than solely as a revenue driver.
The conference will also see the return of the Great Association Debate, taking place on Wednesday 28 November at 9:30am. The content for the debate will be driven by delegates, covering key issues which have arisen as a result of the preceding sessions.
Interwoven throughout the sessions, key themes will be addressed, including advice on how to implement new strategies for associations and extending the reach of events.
All of this year’s education will be CMP accredited.
Erica Keogan, Education Content Manager of IBTM Event Portfolio, Reed Travel Exhibitions said: "Making sure that EIBTM’s Association Programme remains the leading annual event for Association Meetings Planners and Association Management Companies is vital.
"Each year we continually seek to secure the attendance of some of the most influential figures in the industry, to ensure that all of our Hosted Buyers attending the Association Programme leave feeling informed and more importantly inspired. I think this year we have not only a keynote that will give attendees food for thought that might influence the content of the Great Association Debate, but the whole issue surrounding certification and re-certification is now a hot topic."
EIBTM 2012 will take place at the Fira Gran Via in Barcelona from 27-29 November. Visit the EIBTM website for further information about becoming a Hosted Buyer on the Association Programme.