Johnson Matthey chooses Cambridge for technology event

Emission control technology company Johnson Matthey chose Clare College in Cambridge for its UK Technology Exchange.

Johnson Matthey picked Clare College for its technology event
Johnson Matthey picked Clare College for its technology event

FACTFILE
Company: Johnson Matthey
Event: UK Technology Exchange
Group Size: 100
Date: 11-14 June, 2012
Agency: In-house
Venue: Clare College, Cambridge

Pre-event planning

A leader in emission control technologies, Johnson Matthey hosts an annual four-day exchange event for its technology staff. Having used Cambridge as a venue since 1995, it returned to the university in June after a one-year break.

The event required a tiered auditorium to seat 100, with breakout rooms conducive to an ideas exchange between delegates including chemists, engineers and technology directors. Session topics were sent two weeks in advance of the event to staff as far afield as the US, Japan, Sweden, India and Korea.

Challenges

Halls of residence and main dining rooms are used by students during term-time, so off-site accommodation was needed for 52 overnight guests, with parking also a challenge.

To keep costs down, delegate numbers were limited compared to previous years so creative thinking was required to open up breakout sessions to day visitors.

Solution

With accommodation costs a factor for delegates, organisers negotiated rates at local hotels, while parking spaces were secured at the university's rugby ground, with VIP spaces at the college itself. Clare College - the second oldest in Cambridge - was chosen for its purpose-built conference facility, the Gillespie Centre.

Six session topics were scheduled across the four days, with discussion-based sessions introduced at the end of each day to involve both delegates and daytrippers. The Elton-Bowring room was opened into one space for breakout sessions and a formal sit-down lunch.

Post-event analysis

Technology directors met after each session to compare notes, heading back to their destinations to collate post-event feedback from delegates, which was positive.

Conference organiser Beverley Williams says: "It was good to be in the city centre and the college provided a wonderful atmosphere - we have already rebooked for next year."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
The future of event feedback

The future of event feedback

A look at how new technology is changing the nature of feedback for event planners.

SevenEvents hires new project manager

SevenEvents hires new project manager

Jade Davies joins from Touch Associates and her new role will include developing client relationships.

Cievents VP talks US market trends, challenges and opportunities

Cievents VP talks US market trends, challenges and opportunities

Alison Howlett, vice president of live events, talks about creating business opportunities, US trends and popular destinations.

Case study: PPA Festival at Tobacco Dock

Case study: PPA Festival at Tobacco Dock

The Professional Publishers Association held an education festival in May 2018 with guest speakers including politicians and actors.

New director and event coordinator for Pure

New director and event coordinator for Pure

Agency promotes client services director and hires event coordinator to strengthen the team.

Loganair to take over cancelled Flybmi routes

Loganair to take over cancelled Flybmi routes

Glasgow-based company Loganair has stepped in start flying five of Flybmi's routes from next month.

How to increase your sustainability credentials

How to increase your sustainability credentials

Sustainability can be achieved with simple actions, says Elizabeth Thomas from the International Corporate Governance Network.

London venues hosted 37% more events in 2018

London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

Why you should design human-centric experiences

Why you should design human-centric experiences

At EMEC19 in The Hague, Kim Myhre of MCI Experience gave an insightful talk on design-thinking in events.

New event producer for HGA

New event producer for HGA

Becky Jones-Williams has previously worked at Event Concept and will work for clients in a range of sectors.

LATEST JOBS