Institutional Investor's Frankfurt forum

UK company Institutional Investor chose Frankfurt in Germany for its CFO Roundtable forum

Rocco Forte Villa Kennedy, Frankfurt, Germany
Rocco Forte Villa Kennedy, Frankfurt, Germany
Pre-event planning: London-based company Institutional Investor, which provides market intelligence to financial decision-makers via various platforms, was looking for a venue to hold a roundtable forum for its members. It required a business city with cultural activities and high-quality hotel options.

The Villa Kennedy, a Rocco Forte hotel, in Frankfurt was chosen as the venue about a year before the event. Delegates received invites about six months later.

Challenges: Some 50 chief financial officers - around a third from the UK - attended the event. On site, the main test was getting things right for both the meeting and the evening dinner.

"We had a few challenges with the space at the hotel to make it work with our room set-up and breakout requirements," explains Elisabeth Kaufman DeTone, logistics manager at Institutional Investor.

"In addition, we would have hosted the dinner on the property, but the only solution would have been to use the breakout rooms. This was not ideal, since it would have meant the room would have been seen and used already, making it less special for the dinner."

Solution: The group made use of the hotel's Konrad Adenauer Ballroom for the main meeting, while the property's inner courtyard garden served well as somewhere for coffee breaks.

"The hotel's event team was a great support by suggesting a location for the evening programme," continues Kaufman DeTone. "They recommended the nearby Stadel Museum and Holbein's Restaurant, which led to a smooth preparation and execution of the evening event."

Post-event analysis: "It was a terrific event," says Kaufman DeTone. "We were pleased with the easy flow of the meeting, the efficient staff and the ambience of the venue."

Rocco Forte Villa Kennedy, Frankfurt, Germany

FACTFILE
Company: Institutional Investor?
Event: Chief Financial Officer Roundtable?
Group size: 50?
Agency: In-house
Date: 13-14 June 2012
Venue: Rocco Forte Villa Kennedy, Frankfurt

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