MCI acquisition enhances services for associations

Global PCO MCI has announced the acquisition of independent Brussels-based PA firm LOGOS Public Affairs, enhancing its value proposition to associations across the world.

The new Public Affairs service will aim to help associations with intelligence gathering, outreach, policy influence, reputation management and stakeholder dialogue, and will focus on three key practice areas of healthcare (pharma), automotive transport and energy and environment.

The service will consist of a team of ten consultants in Brussels led by LOGOS founder and MCI’s Public Affairs director Fred Soudain, Jose Lalloum and Florence Bernardoni.

The service builds upon an existing strategic partnership of more than five years between MCI, LOGOS and Soudain.

"Developing our own Public Affairs competency within MCI reinforces our ability to serve, develop and build associations with a fully integrated and strategic value proposition providing a one-stop solution, or project-based expertise, to our clients," said Nikki Walker, MCI’s Vice President of Association Management & Consulting.

Fred Soudain, Director of Public Affairs, added: "MCI has worked with LOGOS for the past five years and we adhere fully to the vision and objectives of the company. Public Affairs is a key component which will reinforce our services to existing and future clients."

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