P&G appoints Canyon for Sassoon Professional event

P&G has appointed agency Canyon, part of WRG Creative Communication, to deliver its VIP Customer Trip for Sassoon Professional.

P&G appoints Canyon for Sassoon Professional event
P&G appoints Canyon for Sassoon Professional event

The three-day event will take place in London in October as part of the Sassoon Professional education programme.

The event aims to give the brand’s 170 VIP customers and leading stylists an insight into upcoming trends and products, and strengthen customer relationship.

The trip will include a visit to catwalk shows and hairdressing event, Salon International, and a dining event.

Canyon managing director Jonathan Boyne, who has joined WRG’s executive board of directors, said: "P&G chose Canyon because of our long experience in this market and our ability to build emotional links between brands and their customers around the world."

Canyon won the business having worked with both the global company and its range of brands over the past four years.

It comes after WRG Creative Communication signed a deal to take over Canyon in August.

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