Destination Guide: Australia

The winning event: Three, Samsung, HTC and Corporate Innovations

Corporate Innovations scooped Incentive Programme of the Year at the C&IT Excellence Awards 2012 for its Road to Australia event for Three, Samsung and HTC.

Corporate Innovations planned Three's Road to Australia incentive
Corporate Innovations planned Three's Road to Australia incentive

Corporate Innovations not only met, but exceeded expectations, in the delivery of its incentive programme for Three, Samsung and HTC, aimed at increasing market share for the vendors within the Three mobile network’s retention sales team.

The Road to Australia campaign boosted combined sales of Samsung and HTC handsets from 25% to 35%, knocking Apple off the top spot.

More than 5,000 handsets were sold and combined handset sales leapt 50% during the incentive period.

Judges commented on the good use of research to align the programme with the target audience - 1,000 staff based in Three’s call centres in Mumbai and Pune, India.

The offices were transformed for the campaign launch using branded creative.

This was followed by constant communication including emails and weekly prize giving events, with the top 16 performing call centre agents winning a once in a lifetime trip to Australia.

Commended

Jaguar Global - Accelerate
Agency - River Marketing
Destination - India

Shortlisted

Glamour Fashion Capitals London 2011 - Group 7 Events

TNT Incentive Programme - The Motivaction Group

BMW New and Used Care Sales Incentive - Zibrant

See pictures from the C&IT Excellence Awards 2012 here.

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