The winning event: Cisco and GPJ

Cisco Live Europe 2012 - produced by George P Johnson at Excel London won the C&IT Excellence Award for Best Use of Technology or Social Media.

Cisco Live Europe 2012 impressed C&IT Excellence Awards judges
Cisco Live Europe 2012 impressed C&IT Excellence Awards judges

Cisco Live Europe 2011 was a huge success and 2012 needed to build on the multi award-winning event, delivering a brand experience that exceeded every expectation.

A key focus for 2012 was boosting social media activity to engage Cisco customers, prospects and employees beyond the event and increase loyalty.

Agency George P Johnson created The Social Media Studio and LEAP - Listen, Engage, Act Programme - to monitor and manage the online dialogue.

A team monitored any mention of Cisco Live Europe and responded, while proactively managing outgoing communications such as programme changes.

"Exemplary use of social media and integration into a live event," said one judge, while another added: "Would say 'text book' but this writes the book. Excellent."

Proactive engagement resulted in a 300% lift in social media activity before, during and after the event, with 8,134 total posts received - 5,276 of which were responded to or retweeted - 1,258 Facebook likes and 3,171 Twitter followers.

COMMENDED

Ford at UEFA Champions League Festival

Agency: Imagination

Destination: Munich

SHORTLISTED

Accelerate your Insight - NetApp Insight EMEA Conference 2011 by Corporate Rewards

AkzoNobel Global Marketing Conference - Own a Colour Launch by Juice Live Communications

Indesit Football Talents by Definitive Events

Watch video from the C&IT Excellence Awards here

See pictures from the C&IT Excellence Awards 2012 here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How do you win a C&IT Award?

How do you win a C&IT Award?

C&IT Award winner-turned-judge explains what the panel was looking for in this year's entries and how accolades affect agency life.

4 things event tech fans should be excited about

4 things event tech fans should be excited about

The good folk of Clive show us some of the latest developments that have caught their attention.

TAG opens new office in Hong Kong

TAG opens new office in Hong Kong

The travel and event management company expands its reach in Asia and now has ten offices worldwide.

Gray Dawes Group acquires Amber Road Travel

Gray Dawes Group acquires Amber Road Travel

Travel management specialist boosts its presence in the north of England and will exceed £200m turnover.

'Clients have to understand our turnaround times'

'Clients have to understand our turnaround times'

Laura Law, conference director at Venues & Events International, argues that agencies need sufficient time to get under a brief's skin.

28% of event professionals have taken time off for mental health issues, finds survey

28% of event professionals have taken time off for mental health issues, finds survey

Research by Stress Matters discovers that many are still experiencing anxiety and a blame culture at work, despite more wellbeing initiatives.

Why we must 'reshape the conversation' around gender equality

Why we must 'reshape the conversation' around gender equality

Event professionals at IMEX America discussed mentoring and how to get everyone involved in debates about equality at work.

Ruby Hotels' first UK property to open in Southbank in 2020

Ruby Hotels' first UK property to open in Southbank in 2020

The carnival-themed Ruby Lucy will bring 'lean luxury' to London in January and have a Marshall guitar amp in every room.

Five ways ICC Belfast and the wider city is mastering sustainability.

In pictures: 10 ideas for events in Scotland

In pictures: 10 ideas for events in Scotland

Luxurious castle hotels, modern event complexes and the real Hogwarts Express make Scotland a top MICE destination.

LATEST JOBS