The winning event: Mercedes-Benz and DBMT

Mercedes-Benz UK and DBMT scooped the C&IT Excellence Awards Automotive Event of the Year.

Mercedes-Benz's Actros UK launch won C&IT's Automotive Event of the Year
Mercedes-Benz's Actros UK launch won C&IT's Automotive Event of the Year

DBMT overcame challenges including a short lead-time to deliver a visually stunning launch event for Mercedes-Benz UK (MBUK).

The All New Actros UK Launch event was held at the Hilton Birmingham Metropole.

Judges praised the use of 3D mapping to bring the vehicle to life, which fitted well with the futuristic 'New Dimension' theme that carried across all aspects of the event.

Some 500 VIP guests attended the launch, which included a fantastic product reveal, briefing sessions, drinks reception and dinner.

UK truck sales and marketing director at MBUK Sam Whittaker said the event had "redefined Mercedes-Benz Trucks as an organisation."

SHORTLISTED

Ford Evos Launch by Havas People

Jaguar Accelerate by River Marketing

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