The winning event: Mercedes-Benz and DBMT

Mercedes-Benz UK and DBMT scooped the C&IT Excellence Awards Automotive Event of the Year.

Mercedes-Benz's Actros UK launch won C&IT's Automotive Event of the Year
Mercedes-Benz's Actros UK launch won C&IT's Automotive Event of the Year

DBMT overcame challenges including a short lead-time to deliver a visually stunning launch event for Mercedes-Benz UK (MBUK).

The All New Actros UK Launch event was held at the Hilton Birmingham Metropole.

Judges praised the use of 3D mapping to bring the vehicle to life, which fitted well with the futuristic 'New Dimension' theme that carried across all aspects of the event.

Some 500 VIP guests attended the launch, which included a fantastic product reveal, briefing sessions, drinks reception and dinner.

UK truck sales and marketing director at MBUK Sam Whittaker said the event had "redefined Mercedes-Benz Trucks as an organisation."

SHORTLISTED

Ford Evos Launch by Havas People

Jaguar Accelerate by River Marketing

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Royalton Grenada Resort to open March 2020

Royalton Grenada Resort to open March 2020

New resort and spa will be the largest on the Caribbean island of Grenada with 269 suites.

The importance of mental health first aiders at work

The importance of mental health first aiders at work

Awareness of the early signs of burnout can prevent problems further down the line, says Stress Matters' Laura Capell Abra.

8 of the best hotels in Malaysia

8 of the best hotels in Malaysia

A selection of hotels in coastal Penang, the capital Kuala Lumpur and tropical Borneo.

Campfire conferences should replace hotels, buffets and PowerPoint

Campfire conferences should replace hotels, buffets and PowerPoint

Scrap the traditional conference and get delegates out in the wild for a memorable experience, says Top Banana's Emma Collins.

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

China's best and brightest entrepreneurs got an in-depth look at the Mercedes-Benz S-Class at the annual conference.

In pictures: The Biltmore, Mayfair to open in September

In pictures: The Biltmore, Mayfair to open in September

Following a multi-million-pound redevelopment, The Biltmore is set to become London's latest luxury hotel.

Activities and hotels in stylish Scandinavia

Activities and hotels in stylish Scandinavia

A look at what the capital cities of Sweden, Faroe Islands and Denmark have to offer.

How event apps can wreck your social media impact

How event apps can wreck your social media impact

Customised event apps can 'silo' your social media amplification, a report from a specialist tech agency has found.

'Best of the Best' hotels and hoteliers chosen by luxury travel network

'Best of the Best' hotels and hoteliers chosen by luxury travel network

The ten winners of Virtuoso's 2019 awards chosen by 20,000 professional travel advisors.

5 inspiring sports stadiums for events

5 inspiring sports stadiums for events

International sporting arenas that offer impeccable facilities and special experiences for your delegates.

LATEST JOBS