Sainsbury's Our Conference at the NEC Birmingham was perfectly executed by DRP, picking up the Retail Event award for a second consecutive year.
Three experiential areas - Our Sainsbury's Village, Christmas Village and a Paralympic Village, celebrating its sponsorship of the Paralympic Games - immersed delegates in Sainsbury's core values and products.
Video was mixed with live presentations and the event ended on a high with the Star Awards and fashion show. Some 99% of delegates rated the Paralympic Village as excellent or good and the conference garnered the most positive feedback to date.
Office Depot UK & Ireland Annual Sales Conference 2012 by DRP Group