The winning event: Sainsbury's and DRP Group

Sainsbury's Our Conference - produced by DRP Group - was awarded Retail Event of the Year at the C&IT Excellence Awards 2012.

Sainsbury's Our Conference event won C&IT's Retail Event of the Year
Sainsbury's Our Conference event won C&IT's Retail Event of the Year

Sainsbury's Our Conference at the NEC Birmingham was perfectly executed by DRP, picking up the Retail Event award for a second consecutive year.

Three experiential areas - Our Sainsbury's Village, Christmas Village and a Paralympic Village, celebrating its sponsorship of the Paralympic Games - immersed delegates in Sainsbury's core values and products.

Video was mixed with live presentations and the event ended on a high with the Star Awards and fashion show. Some 99% of delegates rated the Paralympic Village as excellent or good and the conference garnered the most positive feedback to date.

SHORTLISTED

Office Depot UK & Ireland Annual Sales Conference 2012 by DRP Group

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