The winning event: Santander and Fresh

The Santander UK Convention 2012 - produced by the Fresh Group - was awarded Business & Finance Event of the Year at the C&IT Excellence Awards.

Santander UK Convention 2012 wins at C&IT Excellence Awards 2012
Santander UK Convention 2012 wins at C&IT Excellence Awards 2012

Having won the pitch to produce Santander's UK Convention for the fifth consecutive year, the challenge for agency Fresh was creating a point of difference.

The theme of the 2012 convention at Earls Court was Building the Best Bank, which had two strands: Best for People and Best for Customers.

Fresh replaced business area stands with an innovative cinema space showcasing a five-minute video on how Santander is becoming the best bank.

A Best for Customers Zone focused on how Santander has invested heavily in delivering innovative products for customers.

Interactive touchscreens displayed new product information and delegates took part in activities including crazy golf and virtual racers to win prizes including an iPad 2 and tickets to see the Santander British Grand Prix.

A total of 2,500 delegates attended - a mixture of head office and retail staff - and 95% rated the overall event as good or very good, a 2% uplift on 2011, while 98% rated the presentations relevant or very relevant, a 6% uplift on last year.

SHORTLISTED

BMW Group Financial Services - Business Manager of the Year Awards by Zibrant

Turaz Sovereign Club 2012 by CWT Meetings & Events

Watch video from the C&IT Excellence Awards here

See pictures from the C&IT Excellence Awards 2012 here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Gray Dawes Group acquires Amber Road Travel

Gray Dawes Group acquires Amber Road Travel

Travel management specialist boosts its presence in the north of England and will exceed £200m turnover.

'Clients have to understand our turnaround times'

'Clients have to understand our turnaround times'

Laura Law, conference director at Venues & Events International, argues that agencies need sufficient time to get under a brief's skin.

28% of event professionals have taken time off for mental health issues, finds survey

28% of event professionals have taken time off for mental health issues, finds survey

Research by Stress Matters discovers that many are still experiencing anxiety and a blame culture at work, despite more wellbeing initiatives.

Why we must 'reshape the conversation' around gender equality

Why we must 'reshape the conversation' around gender equality

Event professionals at IMEX America discussed mentoring and how to get everyone involved in debates about equality at work.

Ruby Hotels' first UK property to open in Southbank in 2020

Ruby Hotels' first UK property to open in Southbank in 2020

The carnival-themed Ruby Lucy will bring 'lean luxury' to London in January and have a Marshall guitar amp in every room.

Five ways ICC Belfast and the wider city is mastering sustainability.

In pictures: 10 ideas for events in Scotland

In pictures: 10 ideas for events in Scotland

Luxurious castle hotels, modern event complexes and the real Hogwarts Express make Scotland a top MICE destination.

How to protect your events from destination boycotts

How to protect your events from destination boycotts

Panel of experts at IMEX America offer five contingency tips for event organisers planning global meetings in volatile times.

Freeman gets new EMEA leadership

Freeman gets new EMEA leadership

Brand experience agency appoints new managing director to be based in its London office.

5 trends shaping the future of business events

5 trends shaping the future of business events

What do delegates want from their events? Top tips from IMEX America for the future-focused planner.

LATEST JOBS