Having won the pitch to produce Santander's UK Convention for the fifth consecutive year, the challenge for agency Fresh was creating a point of difference.
The theme of the 2012 convention at Earls Court was Building the Best Bank, which had two strands: Best for People and Best for Customers.
Fresh replaced business area stands with an innovative cinema space showcasing a five-minute video on how Santander is becoming the best bank.
A Best for Customers Zone focused on how Santander has invested heavily in delivering innovative products for customers.
Interactive touchscreens displayed new product information and delegates took part in activities including crazy golf and virtual racers to win prizes including an iPad 2 and tickets to see the Santander British Grand Prix.
A total of 2,500 delegates attended - a mixture of head office and retail staff - and 95% rated the overall event as good or very good, a 2% uplift on 2011, while 98% rated the presentations relevant or very relevant, a 6% uplift on last year.
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