The winning event: Danone Baby Nutrition and Top Banana

Danone Baby Nutrition's Baby Talk Live 2012 event - produced by Top Banana - won the C&IT Excellence Awards C&I Business Solution category.

Danone Baby Nutrition and Top Banana win C&IT Excellence Award for C&I Business Solution
Danone Baby Nutrition and Top Banana win C&IT Excellence Award for C&I Business Solution

Top Banana worked closely with Danone's executive management team (EMT) to set out clear objectives for the Baby Talk Live Event at Center Parcs, Longleat.

Judges were impressed by the use of music to engage staff with potentially dry business objectives - a video of executives singing a chorus to a song based around the event theme 'Impactful Choices' set the scene, and staff were challenged to create the verses.

In addition to a 100% score on understanding company objectives, 95% of staff said they understood what they could do to help the business achieve its objectives.

SHORTLISTED

Intermec EMEA Sales Kick Off, Partner Summit and Customer Conference by Crown Business Communications

Office Depot UK & Ireland Annual Sales Conference 2012 by DRP Group

Virgin Media Spring Fest 2012 by Team Spirit Event Management

Watch video from the C&IT Excellence Awards here

See pictures from the C&IT Excellence Awards 2012 here

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