The winning event: MCI UK and ADI

The 27th International Conference of Alzheimer's Disease International scooped the C&IT Excellence Awards for Association Congress of the Year.

The ADI conference at Excel London exceeded its target of 1,000 delegates, with a total of 1,679 attendees including high-profile speakers such as Sir Terry Pratchett, Fiona Phillips and Ray Winstone.

But it was the way MCI really put the 'community' at the heart of the conference that made the event stand out. As Excel is such a large venue and with many attendees suffering from dementia, a robust and clear signage plan was designed and all venue and security staff were briefed on what action to take if someone with dementia became disorientated or upset.

A quiet room was allocated within the venue for carers and delegates with dementia to go when they needed space, and a sensory 'Garden of Memory' was created within the main exhibition areas.

New features included ADI 2012 TV featuring a daily TV show, which was shown throughout the venue and on a dedicated TV channel in some of the conference hotels, while a Facebook page was set up to further boost the sense of community and has attracted over 1,000 friends.

SHORTLISTED

Global Entrepreneurship Congress 2012 by Gemini International

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