Destination Guide: Scotland

The winning event: Inchcape and Line Up

Line Up's work on the Incredible Inchcape event at Fairmont St Andrews was recognised at the C&IT Excellence Awards 2012.

Line Up worked with Inchcape on its Incredible Inchcape event
Line Up worked with Inchcape on its Incredible Inchcape event

Agency Line Up pushed the boundaries of a traditional conference with Incredible Inchcape through "amazing storytelling and emotive content", according to judges.

The global car distributor and retailer's first global conference in five years needed to ensure alignment of its senior leadership team to its growth agenda.

Delegates - 180 senior managers from 26 countries - were sent personalised video invitations from Inchcape's group CEO, inviting them to be part of something incredible.

The event, held at the Fairmont Hotel in St Andrews, Scotland - close to the iconic lighthouse, from which the company takes its name - was wrapped around the pretence of 'making a movie' using a mix of pre-prepared film content and live location.

The senior leadership team were shown that they have a major role in writing, directing and starring in the next chapter of Inchcape's story.

Individual tracking of pre-event perceptions to post-event understanding showed that key messages had been well received, while 83% of delegates said the event surpassed their expectations.

COMMENDED

Cisco Live Europe 2012

Agency: George P Johnson

Venue: Excel London

SHORTLISTED

EMEA Extravaganza 2011 by Herbalife Europe

Imex America 2011 by Regent Exhibitions/Imex Group

One Young World by Brand Fuel

Watch video from the C&IT Excellence Awards here

See pictures from the C&IT Excellence Awards 2012 here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London venues hosted 37% more events in 2018

London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

Why you should design human-centric experiences

Why you should design human-centric experiences

At EMEC19 in The Hague, Kim Myhre of MCI Experience gave an insightful talk on design-thinking in events.

New event producer for HGA

New event producer for HGA

Becky Jones-Williams has previously worked at Event Concept and will work for clients in a range of sectors.

Stagestruck adds event producer to team

Stagestruck adds event producer to team

Sarah Saward is joining the business as a group account director, with responsibility for a portfolio of blue-chip clients.

Incentive review: Club Med Plantation d'Albion

Incentive review: Club Med Plantation d'Albion

With dinner and champagne on a paradise beach, the white sands and the turquoise coral sea ocean of Mauritius are hard to beat.

Premier Events acquires Collective Minds

Premier Events acquires Collective Minds

Acquisition of Leicester-based events agency is part of growth plan to reach £5m turnover and 50 staff.

3 reasons to run wellness incentives

3 reasons to run wellness incentives

Endellion King, incentives account director at Top Banana, makes the business case for incorporating wellness into incentives.

'Procurement and events teams work best when they swap notes'

'Procurement and events teams work best when they swap notes'

Global procurement director of Knect365 Hetal Dassani talks to C&IT about how planners can build bridges for better buying.

ILEA members reveal 'shock' over Fyre Festival failings

ILEA members reveal 'shock' over Fyre Festival failings

Members of the International Live Events Association (ILEA) give their verdict on the event planning disaster of 2017, the Fyre Festival.

Case study: MAN's Apprentice of the Year Awards

Case study: MAN's Apprentice of the Year Awards

Venues and Events International organised an awards ceremony at Liverpool Football Club.

LATEST JOBS