Destination Guide: Scotland

The winning event: Inchcape and Line Up

Line Up's work on the Incredible Inchcape event at Fairmont St Andrews was recognised at the C&IT Excellence Awards 2012.

Line Up worked with Inchcape on its Incredible Inchcape event
Line Up worked with Inchcape on its Incredible Inchcape event

Agency Line Up pushed the boundaries of a traditional conference with Incredible Inchcape through "amazing storytelling and emotive content", according to judges.

The global car distributor and retailer's first global conference in five years needed to ensure alignment of its senior leadership team to its growth agenda.

Delegates - 180 senior managers from 26 countries - were sent personalised video invitations from Inchcape's group CEO, inviting them to be part of something incredible.

The event, held at the Fairmont Hotel in St Andrews, Scotland - close to the iconic lighthouse, from which the company takes its name - was wrapped around the pretence of 'making a movie' using a mix of pre-prepared film content and live location.

The senior leadership team were shown that they have a major role in writing, directing and starring in the next chapter of Inchcape's story.

Individual tracking of pre-event perceptions to post-event understanding showed that key messages had been well received, while 83% of delegates said the event surpassed their expectations.

COMMENDED

Cisco Live Europe 2012

Agency: George P Johnson

Venue: Excel London

SHORTLISTED

EMEA Extravaganza 2011 by Herbalife Europe

Imex America 2011 by Regent Exhibitions/Imex Group

One Young World by Brand Fuel

Watch video from the C&IT Excellence Awards here

See pictures from the C&IT Excellence Awards 2012 here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Royalton Grenada Resort to open March 2020

Royalton Grenada Resort to open March 2020

New resort and spa will be the largest on the Caribbean island of Grenada with 269 suites.

The importance of mental health first aiders at work

The importance of mental health first aiders at work

Awareness of the early signs of burnout can prevent problems further down the line, says Stress Matters' Laura Capell Abra.

8 of the best hotels in Malaysia

8 of the best hotels in Malaysia

A selection of hotels in coastal Penang, the capital Kuala Lumpur and tropical Borneo.

Campfire conferences should replace hotels, buffets and PowerPoint

Campfire conferences should replace hotels, buffets and PowerPoint

Scrap the traditional conference and get delegates out in the wild for a memorable experience, says Top Banana's Emma Collins.

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

China's best and brightest entrepreneurs got an in-depth look at the Mercedes-Benz S-Class at the annual conference.

In pictures: The Biltmore, Mayfair to open in September

In pictures: The Biltmore, Mayfair to open in September

Following a multi-million-pound redevelopment, The Biltmore is set to become London's latest luxury hotel.

Activities and hotels in stylish Scandinavia

Activities and hotels in stylish Scandinavia

A look at what the capital cities of Sweden, Faroe Islands and Denmark have to offer.

How event apps can wreck your social media impact

How event apps can wreck your social media impact

Customised event apps can 'silo' your social media amplification, a report from a specialist tech agency has found.

'Best of the Best' hotels and hoteliers chosen by luxury travel network

'Best of the Best' hotels and hoteliers chosen by luxury travel network

The ten winners of Virtuoso's 2019 awards chosen by 20,000 professional travel advisors.

5 inspiring sports stadiums for events

5 inspiring sports stadiums for events

International sporting arenas that offer impeccable facilities and special experiences for your delegates.

LATEST JOBS