The winning event: Zumba and George P Johnson

The Zumba Instructor Conference produced by George P Johnson at the ICC London Excel scooped Domestic Conference of the Year at the C&IT Excellence Awards 2012.

Zumba Instructor Conference scooped Domestic Conference of the Year at the C&IT Excellence Awards 2012
Zumba Instructor Conference scooped Domestic Conference of the Year at the C&IT Excellence Awards 2012

Judges described the Zumba Instructor Conference organised by George P Johnson as an "energetic and exciting event, which translated into good returns".

The three-day conference at ICC London Excel - the first major event outside the US for the fitness brand - attracted 2,087 delegates from the UK and European Zumba Instructor Network (ZIN), with the largest representation from the UK.

Delegates scored the overall experience 8.8/10 and the on-site 4,000sqm ZumbaWear Merchandise Store grossed a whopping £408,277 in just three days.

The event took place over a weekend, and instructors got the chance to take part in workshops, sessions and keynotes to give them a chance to boost their careers.

The first day ended with the Zumba Fitness Concert - a fusion between a pop concert and fitness workout - led by Zumba founder Beto Perez, and the conference ended on a high with a colourful carnival night.

COMMENDED

Sainsbury's Our Conference 2011

Agency: DRP Group

Destination: The NEC Birmingham

SHORTLISTED

Baby Talk Live 2012 by Top Banana Lloydspharmacy - Leading the Healthcare Revolution Conference by Top Banana

Office Depot UK & Ireland Annual Sales Conference 2012 by DRP Group

Virgin Media - 'We've Got Talent' People & Services Conference by Concerto Live

See pictures from the C&IT Excellence Awards 2012 evening here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How to stop fake news ruining your event

How to stop fake news ruining your event

False information travels much quicker than the truth so make sure you're ready to act fast, says expert at IBTM World in Barcelona.

Tips for succeeding in a crisis from Thailand cave rescue diver

Tips for succeeding in a crisis from Thailand cave rescue diver

British cave diver involved in the 2018 Tham Luang rescue explains how he solves problems in steps and stays calm under pressure.

4 days left to answer our corporate event planner survey and win a luxury hotel stay

4 days left to answer our corporate event planner survey and win a luxury hotel stay

Complete our quick 10-minute survey to win a stay for two with Iconic Luxury Hotels and inform our State of the Industry report.

SDI Meetings and Incentives appoints new president

SDI Meetings and Incentives appoints new president

Chicago-based agency makes leadership change but former president will continue in role as company founder.

8 essential steps for event marketing

8 essential steps for event marketing

Delegates at IBTM World in Barcelona got some tips from MPI to create a smart promotional strategy.

The unstoppable growth of esports events

The unstoppable growth of esports events

CEO of Excel Esports explains why the audience for gaming and esports events is only getting bigger.

New head of live events for HGA

New head of live events for HGA

Manchester-based events agency makes several appointments after a year of record revenue.

IBTM World Trends Watch 2020: 'The changing face of delegates'

IBTM World Trends Watch 2020: 'The changing face of delegates'

Report identifies global MICE trends in areas such as technology, sustainability and incentive travel.

In pictures: Villa Copenhagen opening in 2020

In pictures: Villa Copenhagen opening in 2020

Central post office built in 1912 has been restored to house the new 390-room hotel that can host events for 1,200 attendees.

Strata brings in a dozen new recruits

Strata brings in a dozen new recruits

Agency hires 12 people across all departments, including client services director Laura Awcock.

LATEST JOBS