Judges described the Zumba Instructor Conference organised by George P Johnson as an "energetic and exciting event, which translated into good returns".
The three-day conference at ICC London Excel - the first major event outside the US for the fitness brand - attracted 2,087 delegates from the UK and European Zumba Instructor Network (ZIN), with the largest representation from the UK.
Delegates scored the overall experience 8.8/10 and the on-site 4,000sqm ZumbaWear Merchandise Store grossed a whopping £408,277 in just three days.
The event took place over a weekend, and instructors got the chance to take part in workshops, sessions and keynotes to give them a chance to boost their careers.
The first day ended with the Zumba Fitness Concert - a fusion between a pop concert and fitness workout - led by Zumba founder Beto Perez, and the conference ended on a high with a colourful carnival night.
Sainsbury's Our Conference 2011
Agency: DRP Group
Destination: The NEC Birmingham
Baby Talk Live 2012 by Top Banana Lloydspharmacy - Leading the Healthcare Revolution Conference by Top Banana
Office Depot UK & Ireland Annual Sales Conference 2012 by DRP Group
Virgin Media - 'We've Got Talent' People & Services Conference by Concerto Live