The winning event: Zumba and George P Johnson

The Zumba Instructor Conference produced by George P Johnson at the ICC London Excel scooped Domestic Conference of the Year at the C&IT Excellence Awards 2012.

Zumba Instructor Conference scooped Domestic Conference of the Year at the C&IT Excellence Awards 2012
Zumba Instructor Conference scooped Domestic Conference of the Year at the C&IT Excellence Awards 2012

Judges described the Zumba Instructor Conference organised by George P Johnson as an "energetic and exciting event, which translated into good returns".

The three-day conference at ICC London Excel - the first major event outside the US for the fitness brand - attracted 2,087 delegates from the UK and European Zumba Instructor Network (ZIN), with the largest representation from the UK.

Delegates scored the overall experience 8.8/10 and the on-site 4,000sqm ZumbaWear Merchandise Store grossed a whopping £408,277 in just three days.

The event took place over a weekend, and instructors got the chance to take part in workshops, sessions and keynotes to give them a chance to boost their careers.

The first day ended with the Zumba Fitness Concert - a fusion between a pop concert and fitness workout - led by Zumba founder Beto Perez, and the conference ended on a high with a colourful carnival night.

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See pictures from the C&IT Excellence Awards 2012 evening here.

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