Holland & Barrett and Canalys among new clients for MCM Creative Group

Holland & Barrett, Boehringer Ingelheim and Canalys are among new clients driving growth for agency MCM Creative Group.

Holland & Barrett among wins for MCM
Holland & Barrett among wins for MCM

The west London agency has won a project to deliver an event for healthfood retailer Holland & Barrett.

A total of 450 store managers and senior executives will attend the conference in Birmingham on 8 October.

Meanwhile, around 1,000 delegates will attend technology analysis company Canalys' event in Spain on 8-10 October.

The Canalys Channels Forum - being held at the Hotel Arts and Hotel Pullman in Barcelona - is aimed at EMEA retailers and distributors.

According to MCM's events and communications director Debra Nightingale, working in partnership with clients will be a driver for growth in the coming year.

"Flexibility and understanding your clients' perspective is going to be key to continued success," said Nightingale. "It is about being innovative. Events are more considered and the value has to be justified as much as possible."

MCM has also been appointed by pharmaceutical company Boehringer Ingelheim to deliver a three-day sales conference for around 400 delegates in January.

In addition, the agency's ambitions to develop strategic communications partnerships with clients has led to the launch of a new experiential division last month (September), headed by account director Elaine Moss.

It has also won new communications projects with Ferrero - which owns brands including Ferrero Rocher and Tic Tac - and Sainsbury's.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Royalton Grenada Resort to open March 2020

Royalton Grenada Resort to open March 2020

New resort and spa will be the largest on the Caribbean island of Grenada with 269 suites.

How mental health first aiders can spot workplace exhaustion

How mental health first aiders can spot workplace exhaustion

Awareness of the early signs of burnout can prevent problems further down the line, says Stress Matters' Laura Capell Abra.

8 of the best hotels in Malaysia

8 of the best hotels in Malaysia

A selection of hotels in coastal Penang, the capital Kuala Lumpur and tropical Borneo.

Campfire conferences should replace hotels, buffets and PowerPoint

Campfire conferences should replace hotels, buffets and PowerPoint

Scrap the traditional conference and get delegates out in the wild for a memorable experience, says Top Banana's Emma Collins.

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

China's best and brightest entrepreneurs got an in-depth look at the Mercedes-Benz S-Class at the annual conference.

In pictures: The Biltmore, Mayfair to open in September

In pictures: The Biltmore, Mayfair to open in September

Following a multi-million-pound redevelopment, The Biltmore is set to become London's latest luxury hotel.

Activities and hotels in stylish Scandinavia

Activities and hotels in stylish Scandinavia

A look at what the capital cities of Sweden, Faroe Islands and Denmark have to offer.

How event apps can wreck your social media impact

How event apps can wreck your social media impact

Customised event apps can 'silo' your social media amplification, a report from a specialist tech agency has found.

'Best of the Best' hotels and hoteliers chosen by luxury travel network

'Best of the Best' hotels and hoteliers chosen by luxury travel network

The ten winners of Virtuoso's 2019 awards chosen by 20,000 professional travel advisors.

5 inspiring sports stadiums for events

5 inspiring sports stadiums for events

International sporting arenas that offer impeccable facilities and special experiences for your delegates.

LATEST JOBS