The three-day programme will be held in Marrakech in November for around 150 delegates. The IT security software company, which has offices in 29 countries, is aiming to engage its EMEA channel partners, including distributors and retailers.
Kaspersky Lab head of marketing, Europe, David Preston said the business - which has its 15th anniversary this year - wants to create a "celebration and reward programme for partners".
A breakfast television-style format, with a host conducting interviews with business leaders and outside broadcast elements, is among ideas for the event, added Preston.
He also plans to introduce events measurement. "Measurement is critical in today's world," he said. "We have to provide a return on what we do."
Jack Morton Worldwide will work on elements including all the visuals for the event, while Adding Value has responsibility for delegate management and logistics, said Preston.
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