Ex-Adnec and NEC directors form events consultancy

Ex-Adnec and NEC directors Paul Vincent and Sue Howarth have formed Expo Eye, an exhibition and events consultancy, forecaster and marketing agency.

Ex-Adnec and NEC directors form events consultancy
Ex-Adnec and NEC directors form events consultancy

The pair, who worked together for five years as founding directors at Abu Dhabi National Exhibitions Company (Adnec) and previously for ten years as marketing director (Vincent) and key account director (Howarth) at the NEC Group, Birmingham are aiming to help customers make "fully informed" decisions about events.

Howarth said: "Our experience and knowledge of the industry puts us in a unique position to be able to help our customers. We work with chief executives who want to learn more about the possibilities of a new region; with exhibition directors who need to understand what is likely to happen with their event and with marketing directors who are looking to understand more about their return on investment. We also work with venues and their stakeholders across a range of requirements, such as a general health check of their events portfolio or an economic impact study."

Expo Eye will use techniques used in internet search marketing and investment banking. For the last 12 months the partners have been consulting senior people within the industry to develop the company's proposition.

Vincent (pictured) said innovation is at the heart of the business. "Expo Eye uses innovation both in terms of the tools we have created and how we use them. Over the last 12 months we’ve been working with senior figures within the industry to develop a proposition which removes the element of guesswork from key decisions and is far beyond anything currently available to organisers or venues."

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