The events have been taking place over consecutive weekends in September at the Papp Laszlo Sportarena in Budapest and the Waterfront Congress Centre in Stockholm, with a combined capacity of more than 13,000 delegates.
Global attendees heard motivational speeches by the company’s US owners, who flew in specially, as well as by product presentations and live entertainment.
Recognition of distributors was cited a key element of both conventions, particularly for those who have recently advanced their rank within the company and also for its very top distributors.
P&MM’s remit extended from event logistics through production to communications, which included the development of a bespoke website and on-site brand shops for the purchase of specially designed event merchandise. All of these elements have been managed by P&MM’s in-house team.
P&MM account director Robin Dixon said: "Having handled a number of conventions across Europe for other multilevel marketing companies, we know the intricacies and logistical challenges to making them successful. We were naturally delighted to be appointed by Kyani to handle their 2012 conventions, especially as the Budapest event was the company’s largest ever."