BLA nets corporate cash as inaugural event nears

The newly formed British Laryngological Association (BLA) has raised in excess of £50,000 in sponsorship with the help of global PCO Kenes.

Kenes' Garry: Find the right 'hook' is key to sponsorship success
Kenes' Garry: Find the right 'hook' is key to sponsorship success

A 'Founding Corporate Partner' scheme was launched in June to secure funding to set up the association's new website and to cover the costs of branding, marketing, advertising and its first annual event, which will take place at The Royal Society of Medicine on 5 December in London.

The scheme allows partners to be linked with the association from the outset. In addition to attending the event, partners can use the opportunity as a platform to speak to delegates at the event, as well as be linked with the association throughout the year with their own logo and key visibility on all educational materials on its website. Partners can also attend the annual meeting with the board to discuss future conferences and product development.

The British Laryngological Association currently does not have any members, but is aiming to gain 100 by the end of the year.

Sarah Garry, associations manager at Kenes, said: "The association was founded after the successful delivery of two events, Cutting Edge Laryngology, which means we have a strong database of potential members.

"Generating income is always a struggle for associations and, for many, offering a corporate partner arrangement might prove a good option. It also shows that even where there are no members, there is still likely to be something that interests the corporates.

"It is just about finding the right 'hook' for each one."

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