RT Marketing looks to Rio 2016 following Coca-Cola success

RT Marketing, which provided hospitality for Coca-Cola during the 2012 Olympic Games, is targeting major sporting events including the Rugby World Cup 2015 and Rio 2016 after gaining 'vital' experience.

RT Marketing looks to Rio after Olympics success with Coca-Cola
RT Marketing looks to Rio after Olympics success with Coca-Cola

The company entertained around 6,000 Coca-Cola delegates in venues including The Langham Hotel and Riverfront at the BFI during the 2012 Games.

RT Marketing director Ben Rodber told C&IT that, after the valuable experience his company gained during the 2012 Olympic Games, plans are afoot to target key officials at future sporting events with a view to picking up event contracts.

"With Coca-Cola we gained experience handling varying waves of clients at very different venues, focusing on everything from decor to entertainment. We're planning to capitalise on this vital experience to offer our services to major sporting events in the future," he added.

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