Two major associations pick São Paulo

The Global Association of the Exhibition Industry (UFI) has chosen Sao Paulo in Brazil for its 2014 congress.

The event is expected to attract around 500 attendees.


The International Society for the Study of Hypertension in Pregnancy has also picked Sao Paulo to host its 19th world congress in 2016.

More than 1,500 delegates are anticipated to attend. Venues for both events have not yet been decided.  


Elisabete Sorrentino, International Events Director at São Paulo Convention & Visitors Bureau, said: "One of the main reasons associations chose São Paulo is because it is the largest business centre in Brazil and Latin America. The city attracts the most important trade fairs and congresses, in addition to major sporting and cultural events.  


"The business sectors generating most congress activity in 2011 were medicine (26%); technical-scientific (20.3% - this group includes engineering, marketing, human resources, economics and law); and science, technology and communication (17.9%)."  


In 2011, São Paulo Convention & Visitors Bureau compiled 25 international bid documents, attracted 27,974 participants, which generated 37,792 bed nights.

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