Fat Face retail managers and head office staff came together for the first time in an employee engagement event held last week.
A total of around 600 employees – 300 retail managers and 300 head office staff – joined at the company-wide conference held at its headquarters in Havant on 11 and 12 September.
Fat Face brand experience manager Ian Williams told C&IT it was the "first time ever to have an event in one place in 25 years".
"We took the decision because lots of our retail managers have never seen head office, so we thought let's have the conference here," said Williams. "It is a great opportunity for everyone to get together face-to-face, and really does give people a lift."
He added the idea was to reinforce the brand message so that retail managers could then "cascade" the information back to the business's 206 stores.
Fat Face's last event was held in May at Sherwood Pines Forest Park, but just included retail managers.