Standard return travel between Bristol Temple Meads and London Paddington has been set at a reduced rate of £44. First Class return travel between the two destinations is £89. Conference rail bookings can be made online via Visit Bristol's website.
Kathryn Davis, Commercial Services Manager at Destination Bristol, said: "Located just over 90 minutes from London by train, Bristol is being increasingly recognised as one of the UK’s top destinations for conferences, meetings and events.
"Value for money, location and ease of access are the key influencing factors for any event organiser, as are an interesting and diverse range of venues, quality accommodation, team building activities and entertainment for delegates.
"Bristol presents organisers with a destination that can achieve all of these key objectives, and an offer that is further strengthened with the new reduced rail rates now in place."
David Gardner, Account Manager First Great Western said: "We are delighted to be working with Destination Bristol in attracting conference traffic to the city. Conference and event organisers now have a ready-made travel solution to add to the attractions and facilities that Bristol has to offer. We hope that this will give the city a real advantage over alternative UK destinations and that delegates will elect to adopt rail travel over the car alternative."