Henderson, formerly marketing manager, Europe, is tasked with increasing meetings and incentive business to Scotland both from within the UK and around the world.
She retains responsibility for the business tourism unit’s European marketing strategy and will work alongside Lindsay Brown, UK marketing manager – business tourism.
"I’m really looking forward to getting my teeth into the UK market and there are bound to be synergies and lessons to be learnt from the way the industry operates in mainland Europe," said Henderson. "I’m delighted that this new role will enable me to build on my sales skills in the meetings and incentives sphere."
The business tourism unit has also appointed two new marketing executives - Louisa Mungall and Danielle McKinlay.
Meanwhile, Heather McNee has been appointed business tourism executive, working alongside Moira Unwin, business tourism manager north, to grow the meetings and incentives market to the northern region.
She joins the BTU from Visit Scotland’s Northern Highland Information Centres in her home town of Inverness. Her new role also involves marketing Scotland to the north of England, organising marketing opportunities such as Scotland on Tour, which takes venue representatives to meet agency buyers.