Activate Event Management targets 40% growth following takeover

Activate Event Management has acquired the event management arm of The Conference People.

Paul Bowie of Activate Event Management eyes growth
Paul Bowie of Activate Event Management eyes growth

The deal sees Activate diversify its client base from primarily pharmaceutical, to include the IT and publishing sectors.

Horsham-based Activate Event Management has now grown to ten employees, after three of The Conference People’s events management staff moved to the agency.

Activate managing director Paul Bowie said following the takeover – agreed with The Conference People managing director Robert Enefer in July – he hoped the coming year would see the agency grow turnover by up to 40%.

"It has already increased our turnover straight away by around 20%, and I hope in the coming year that would be more like 30-40%," said Bowie. "It has been a good way to grow our business and it has brought more diversity [of clients]."

Bowie launched Activate in January 2012, after working as managing director at Genesis Adoration, which was liquidated in February 2012.

He was previously managing director at W&O Events, which he left in December 2010.

The Conference People will now focus on its core business as a venue finding agency and will continue to manage its wholly-owned Social Marketing Conference series.

Enefer said: "This strategic sale will allow The Conference People to dedicate itself to the highly successful UK, European and World Social Marketing Conference series."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London to host major medical congress in 2020

London to host major medical congress in 2020

The European Association for the Study of the Liver will return to Excel London in 2020 for the five-day event.

The most exclusive meeting locations with MICE by Palladium

Whether business travel or incentive trips, travelling is a unique experience. Palladium Hotel Group offers the best locations and service to join business and pleasure.

Case study: Balfour Beatty supplier conference

Case study: Balfour Beatty supplier conference

Venues and Events International oversaw the project management and onsite event management for the company's 2018 conference.

Venues in Birmingham, Warwick and Nottingham

Venues in Birmingham, Warwick and Nottingham

A roundup of the top venues, hotels and activities in the central region of England including large-scale conference centres.

Case study: The Wearable Technology Show 2019

Case study: The Wearable Technology Show 2019

This year's show was hosted over two days and featured keynotes from the BBC and Facebook.

World's most expensive cities for business trips

World's most expensive cities for business trips

New data from global mobility specialist ECA International reveals the 10 most expensive cities for business travel.

Lack of diversity is a 'competitive disadvantage'

Lack of diversity is a 'competitive disadvantage'

Diverse events are more interesting, more engaging and lead to better connections, says Hannah Redfern from Leaders in Sport.

How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

LATEST JOBS