Titled'Smart Monday – Powered by MPI', content will be designed for three track sessions titled 'executive’, ‘global’ and ‘meetings’ to cater for varying levels of seniority and career development within associations.
The ASAE: The Center for Association Leadership, ICCA and PCMA worked with the IMEX Group to design the content for the conference, which is free of charge and held exclusively for association planners.
Business leadership expert and author, Mark Sanborn, will be the keynote speaker and, later in the day, there will be more than 20 different round-table discussions across all three tracks.
For meeting planners looking to place association business internationally, the global track will offer ICCA-led sessions on "Entering new markets" and "Planning Global Meetings with a Focus on Asia."
At the executive-level, ASAE will run a three-hour deep-dive on "Managing Through Change".
The senior panel will comprise Robin Lokerman, CEO-Institutional Division, MCI Group; Peter O’Neil, CAE, Executive Director, American Industrial Hygiene Association; Patrizia Semprebene Buongiorno, Vice President, AIM Group International and Robert Waller, CAE, President, Association Headquarters, Inc and will be moderated by Brian Riggs, Vice President, Association Headquarters Inc. ?
Within the meetings track, PCMA has devised two 1.5 hour afternoon sessions. "The science and fun of creating effective learning", which will be led by Kathleen Edwards, CAE and President of The Learning Evangelist and "Meetings Go Mobile" with Bob Vaez of EventMobi.
ASAE’s afternoon sessions include a "Sustainability Safari" with a detailed and behind-the-scenes look at how the Venetian manages its sustainability programme to support green meetings and events plus a session by Tammy Blosil, Vice President, Online Learning for ASAE: The Center for Association Leadership on "The Strategic Impact of Digital Events on Meetings."
At 7pm all Association Focus buyers have the chance to attend the Association Evening reception sponsored by Sands Meetings to meet and network with exhibitors and association partners.??Carina Bauer, CEO of the IMEX Group explain: "Following our debut event last year we took on board a lot of feedback from the US market - Association Focus is just one of the building blocks of IMEX America that has been redeveloped since last year to improve and enhance the show.
"We are really excited to be welcoming around 200 association executives to Las Vegas for this event come October 08 and are especially grateful to our sponsors – The Venetian, The Palazzo and Sands Meetings for making this event possible." ??Registration for the IMEX America Association Focus on Smart Monday Oct.08 is now open. Participants are invited to attend either as part of the show’s hosted buyer programme (subject to qualifying criteria) or as a buyer attendee.