DRP Group predicts augmented reality and NFC technology surge

DRP Group's director of digital media Ben Wallace has tipped augmented reality and near field communication (NFC) as the technology to lookout for in the future.

DRP Group tips augmented reality and NFC technology surge
DRP Group tips augmented reality and NFC technology surge

Speaking at C&IT's Agency Forum on Friday (7 September), Wallace told delegates that augmented reality is being requested more frequently, with corporates making creative use of computer generated effects on stage during conferences.

"The augmented technology techniques are age old, but we're seeing more innovative uses of it at conferences," he added, using an example of a financial client's presentation in which 'cloned' versions of the same presenter were projected, with the audience unable to tell who the real presenter was.

NFC technology - which allows mobile devices to share data - was also discussed as a way to speed up communications and make the transfer of conference material more accessible. "Smart phones are tipped to adopt the technology, including possibly the iPhone 5 when it is released. The technology will be useful for sharing presentations and interacting in a conference environment," he added.

Meanwhile, the merits of apps were discussed, with Wallace telling delegates that they can bypass the restrictions and adminstrative hold-ups from Apple if they create 'closed loop' networks for delegates.

"The wait for Apple to approve an app can be a burden for event planners, however, if you are running a private app on your own network for select delegates only then there is no need to involve Apple," he added.

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