Greg Cherry joins Adnec as director of sales – exhibition, while Robin Miller takes on the role of director of sales – conferences and events.
Cherry takes over from Christina Anthony and brings 15 years of experience to the role.
Most recently he was managing director of Oxbow Media, a company specialising in the production and delivery of large scale events, PR and product launches and communication programmes to include clients such as Skype and Expedia.
Miller will join Adnec on 16 September, from his role as head of conference sales at the Scottish Exhibition & Conference Centre (SECC).
He also lectures at Strathclyde and Paisley Universities.
Adnec chief sales and marketing officer Humaid Matar Al Dhaheri said: "I am very pleased to have both Greg and Robin joining Adnec.
"I am sure that their great experience and know-how of the exhibition and conference sectors accumulated through long years of taking up leading positions will instrumentally benefit Adnec."