Coca-Cola plans sustainability guidelines for Rio 2016 events team

Coca-Cola has told C&IT's Agency Forum attendees that it is planning to up its sustainability efforts for Rio 2016 after pioneering the IS0 20121 standard.

Coca-Cola says Rio 2016 sustainability efforts to be "bigger and better"
Coca-Cola says Rio 2016 sustainability efforts to be "bigger and better"

Guidelines for events

Coca-Cola's sustainable Games project co-ordinator Olivia Knight-Adams told delegates that she is currently working on guidelines to help the Rio 2016 sustainabilty and events teams build on its London 2012 strategy.

"Making a bigger effort is always the goal so we're hoping to do even more for Rio 2016. For London 2012 we were lucky to have support from everyone in the top levels of the company, who knew that we had to allocate the required resources to make London a success," she said.

Sustainability champions

Knight-Adams went on to outline how Coca-Cola set about organising its ambitious sustainability project, assigning "sustainability champions" in its various brands and internal departments.

"We made sure that not only senior level staff were involved, but also more junior staff who were enthusiastic about the cause. Instead of assigning a list of targets for the departments we asked them to come up with their own to really get them involved in the thinking," she added.

Carbon footprint

Coca-Cola's sustainability efforts, outlined by Knight-Adams in her presentation, included a scheme to decrease its carbon footprint by 15% by 2020 and a pledge to recycle more than it produces.

Elsewhere, various youth projects were supported as part of Coca-Cola's legacy plans, including a scheme to involve theatrical students and artists from institutions, including the Royal College of Art, in creative projects for the Games.

"Around the stadium, we employed a group of performers to applaud anyone who was recycling bottles and using our dedicated recycling bins. It helped add a bit of fun to what isn't the most exciting part of anyone's day," she added.

Meanwhile, a Street Games project to get young people involved in sport was supported by Coca-Cola. "The project encourage young people often from deprived backgrounds to get involved in sport, tackling challenges often overlooked by other organisations," she said.

Knight-Adams went on to discuss the influence of organisations including Defra and WWF, both of which were instrumental in helping the company outline its sustainability objectives.

Read more from Coca-Cola's Olivia Knight-Adams here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

How coronavirus will affect financing in the hospitality sector

How coronavirus will affect financing in the hospitality sector

The best course of action for any borrower is to find out what flexibility there is, says legal expert James Stripe.

LIVE UPDATES: Uruguay's Carrasco airport becomes drive-in cinema

LIVE UPDATES: Uruguay's Carrasco airport becomes drive-in cinema

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Listen to C&IT's new podcast RSVP

Listen to C&IT's new podcast RSVP

Guests reveal their best experiences and react to anonymous industry confessions in our first-ever podcast for event and travel professionals.

Why Copenhagen is the perfect destination post-pandemic

Denmark's capital is walkable, clean, sustainable – and most importantly, happy

Can biosecurity teams save events?

Can biosecurity teams save events?

The industry will need a range of biosecurity measures if physical events are to return soon, says Smyle's Matt Holliday.

'We miss exhausted grins, red-eye flights and bad coffee': 15 love letters to events

'We miss exhausted grins, red-eye flights and bad coffee': 15 love letters to events

Industry insiders share what they miss most about live events while they are stuck at home.

Hong Kong Convention Centre holds first event since lockdown

Hong Kong Convention Centre holds first event since lockdown

The venue put stringent hygiene measures and body temperature screening in place to hold a three-day exhibition.

One day left to enter the C&IT Awards Americas

One day left to enter the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

5 ways events are adapting to coronavirus restrictions

5 ways events are adapting to coronavirus restrictions

Marketing budgets remain intact for 75% of companies, finds research by event agency Pico.

Trio of agencies to run events at Birmingham 2022 Commonwealth Games

Trio of agencies to run events at Birmingham 2022 Commonwealth Games

DRPG, TBA and Outdoor Places Unusual Spaces among the companies running creative services for the international event.