SIMON PAYNE, TRAINING DIRECTOR, TANGERINE
Transport provider First Group was appointed to provide park-and-ride services at the various Olympic sites, and selected Tangerine, as a UK-wide national training provider to the PCV (buses) and LGV (Lorries) sector, to train its 3,100 drivers.
It decided to use sporting venues and Ice Sheffield's location was ideal for the city's bus depots. It presented a unique experience for delegates within a sporting context. The Olympic Games-themed course we designed included participatory events throughout the day, and the need for a large training area was a must. Ice Sheffield afforded us this in bucket-loads.
"We were impressed with the quality of service and the venue's overall feel. Tangerine would definitely consider using Ice again for similar high-number, high-profile training contracts."
NICK GILES, CO-FOUNDER, SEVEN HILLS
"We devised Made: The Entrepreneur Festival in 2010. It brings together a broad cross-section of the entrepreneur community, from business owners to senior politicians. The three-day event attracted 2,000 people last year.
We call it a festival rather than a conference, as there are fringe events and a festival-level of energy. One of the reasons Sheffield works very well is that it provides a number of really good city-centre locations.
In the past two years we've had events at the Showroom, the Library, in churches, bars and restaurants. We've used The Crucible, where we have held dinners in the Adelphi room overlooking Tudor Square.
You've got the Mercure hotel, the Winter Gardens, Millennium Galleries, the Electric Works right opposite the station - all of them are fantastic spaces.
This year we will host the main event at City Hall - the Oval Hall there can take 2,300 people.
Sheffield is a very pleasant surprise for those who don't know it well or who haven't been for a long time. I don't think there are many cities in the UK that would have quite the same number of quality venues all within walking distance. The city is a fantastic backdrop for Made and it has a huge impact, which in another city would have been diluted and lost.
We have also partnered with East Midlands Trains for the past three years. Last year we officially named one of its trains The Entrepreneur Express; this year, it will bring a delegation of 150 people from London."