ISES UK plans creative focus to education strategy

Kamm & Sons drinks brand will kick off ISES UK's series of educational sessions for 2012/13.

Kamm & Sons founder Alex Kammerling to host ISES UK education talk on 18 September
Kamm & Sons founder Alex Kammerling to host ISES UK education talk on 18 September

The International Special Events Society (ISES) UK Chapter has unveiled its strategy for education for 2012/13.

The aim is to harness the talents of individuals in business who excel and define British creativity to develop even more creative people within the event industry.

Each educational event will be built around a series of subjects, from financial insight, to sporting and cultural talks, sustainability, social media and operational effectiveness, but will hold a central core theme of driving creativity.

The next ISES educational event will take place 18 September at The Deck at the National Theatre on the South Bank.

Drinks brand Kamm & Sons founder Alex Kammerling will share his approach to product development and the challenges he faced bringing the drink to market.

The programme has been developed following research amongst the ISES UK Chapter membership on the themes that are most relevant to event professionals.

ISES UK director of education James Morgan said: "The exceptional creativity of the UK event industry remains one of our biggest global USPs and one of our industry’s strongest growth opportunities.

"We will be engaging with creative people from both within and outside of our industry calling upon their creative knowledge and processes to educate and inspire delegates.

"Creativity delivers a tangible benefit across almost every aspect of business, be it creative solutions to financial issues, innovative ways of managing and developing people, to new thinking on technology and production techniques."

The programme will involve bi-monthly education, networking and seminars.

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