SA Tourism aims to boost country's appeal for business events

South Africa Tourism (SA Tourism) has unveiled a five-year strategic plan, to include building the country's competitiveness as a business events destination.

The plans were unveiled at the recent Tourism Business Council of South Africa AGM by SA Tourism chief executive Thulani Nzima.

Stakeholders will be engaged to deliver quality visitor experiences, and SA Tourism will work with distribution channels to promote South Africa. The National Convention Bureau’s ‘Team SA’ approach will focus on building South Africa’s competitiveness as a business events destination.

A digital strategy will be used to help promote South Africa as a leading business events destination.

Visit C&IT's South Africa Destination Guide here

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