Top 20 event agencies gain from "unique opportunity" of London 2012 Olympics

Olympics work varied from small incentives to extensive brand experiences for 15 of the top 20 agencies directly involved.

Top 20 event agencies benefited from Olympics work
Top 20 event agencies benefited from Olympics work

Staffing levels were given a boost to meet London 2012 Olympic Games demand for client events, while long-term projects also provided work for agencies.

George P Johnson worked with clients including official Olympics network infrastructure partner Cisco, as well as Panasonic, Chobani and Tencent, with a total of 25,000 delegates involved in its Olympics projects.

Meanwhile, Crown Business Communications carried out work for Locog and Transport for London. Adding an extra ten per cent to staffing levels in the logistics team and creative studio helped Crown BC deliver the work.

Zibrant benefited from £6.2m worth of business through Olympics projects, which were for clients in the pharmaceutical and financial services industries, as well as a government contract. Around 1,850 delegates in total were involved in Zibrant's work, which included large accommodation requirements.

Jack Morton Worldwide president EMEA Julian Pullan explained: "The Olympics has provided a unique opportunity for our industry, but our main challenge, much as it is for the country as a whole, will be achieving a lasting legacy."

For more on Olympics-related events carried out by the top 20 agencies, according to C&IT’s State of the Industry report 2012, click here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
The most exclusive meeting locations with MICE by Palladium

Whether business travel or incentive trips, travelling is a unique experience. Palladium Hotel Group offers the best locations and service to join business and pleasure.

Case study: Balfour Beatty supplier conference

Case study: Balfour Beatty supplier conference

Venues and Events International oversaw the project management and onsite event management for the company's 2018 conference.

Venues in Birmingham, Warwick and Nottingham

Venues in Birmingham, Warwick and Nottingham

A roundup of the top venues, hotels and activities in the central region of England including large-scale conference centres.

Case study: The Wearable Technology Show 2019

Case study: The Wearable Technology Show 2019

This year's show was hosted over two days and featured keynotes from the BBC and Facebook.

World's most expensive cities for business trips

World's most expensive cities for business trips

New data from global mobility specialist ECA International reveals the 10 most expensive cities for business travel.

Lack of diversity is a 'competitive disadvantage'

Lack of diversity is a 'competitive disadvantage'

Diverse events are more interesting, more engaging and lead to better connections, says Hannah Redfern from Leaders in Sport.

How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

LATEST JOBS