Sheldon will add to Innovision’s corporate offer by pioneering new ways of engaging businesses.
He will use his 16 years of experience gained at companies including EMI Music, Involve and Ignite Consulting in the new role.
As well as overseeing client relationships, Sheldon will be working on creating and running communications, events, roadshows and conferences for global brands and corporate organisations.
Sheldon’s corporate team – which includes a core staff of around seven – sits alongside a sports division run by Rob Sharp, and an entertainment division headed by Lisa Daly.
"Innovision’s corporate division has a unique offer: strategic consultancy combined with marketing communications and event management that really gets people involved and makes previously inconceivable business change happen," said Sheldon. "I am very excited to be joining such a talented team and am looking forward to delivering truly stand-out, memorable engagement experiences that deliver amazing business results."
London 2012 Olympic Games
Most recently, Innovision has been involved with events around the London 2012 Olympic Games, including the Lloyds TSB Torch Relay, Puma Yard, British Business Embassy and projections on the Houses of Parliament.
The agency’s chief executive Andrew Douglass said: "Toby joins us at a hugely exciting time for Innovision. Building on the success of our Olympic community and stakeholder engagement programmes from the Lloyds TSB Torch Relay to the British Business Embassy, Toby brings with him a wealth of expertise that will be a key asset to the corporate division, pioneering innovative ways to engage people in business change."