London & Partners plans £17m uplift through Olympic campaign

London & Partners is planning to launch a B2B focused campaign at Imex America capitalising on the success of the London 2012 Olympic Games.

London & Partners to promote Olympic venues
London & Partners to promote Olympic venues

Event planners

The aim of the Continue the Magic campaign – which will be launched at Imex America in Las Vegas in October – is to highlight the new venues which will open in the coming year, including at the Olympic Park.

The London convention bureau team will invite event planners to experience the capital by visiting a range Olympic venues as well as new hotels opening in 2013.

The campaign - which is aiming to deliver an additional £17m leisure and business tourism to London - will offer corporate event planners a chance to host their own events in the iconic 2012 venues such as the Velodrome, the Aquatics Centre and the Olympic Stadium.

Business events

London & Partners sales and marketing director for North American and emerging markets Chris FJ Lynn said: "Four billion people across the globe watched London play glorious host to the Olympic Games this summer. Those billions of people have seen a range of iconic London images from our magnificent Olympic Park in Stratford through to the Royal Parks in Hyde Park and Greenwich to brand new venues like the Lee Valley White Water Centre.

"All of these venues and many more will be perfect for business events in 2013 and we want to invite the world to come and experience London for themselves and continue the magic that they saw this summer."

New hotels

Additional new London hotels include the new Intercontinental London Westminster, the Art'otel London Hoxton, the Nobu hotel in Shoreditch, two new Citizen M hotels which will be situated in Tower of London and St. Paul’s.

In addition, the Café Royal on Regent Street will open later this year as a luxury hotel featuring 159 rooms and historic suites, a private members club, high-tech meeting rooms and spa and gym.

Imex America takes place in Las Vegas from 9–11 October 2012 at Sands Expo and Convention Centre at The Venetian.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London venues hosted 37% more events in 2018

London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

Why you should design human-centric experiences

Why you should design human-centric experiences

At EMEC19 in The Hague, Kim Myhre of MCI Experience gave an insightful talk on design-thinking in events.

New event producer for HGA

New event producer for HGA

Becky Jones-Williams has previously worked at Event Concept and will work for clients in a range of sectors.

Stagestruck adds event producer to team

Stagestruck adds event producer to team

Sarah Saward is joining the business as a group account director, with responsibility for a portfolio of blue-chip clients.

Incentive review: Club Med Plantation d'Albion

Incentive review: Club Med Plantation d'Albion

With dinner and champagne on a paradise beach, the white sands and the turquoise coral sea ocean of Mauritius are hard to beat.

Premier Events acquires Collective Minds

Premier Events acquires Collective Minds

Acquisition of Leicester-based events agency is part of growth plan to reach £5m turnover and 50 staff.

3 reasons to run wellness incentives

3 reasons to run wellness incentives

Endellion King, incentives account director at Top Banana, makes the business case for incorporating wellness into incentives.

'Procurement and events teams work best when they swap notes'

'Procurement and events teams work best when they swap notes'

Global procurement director of Knect365 Hetal Dassani talks to C&IT about how planners can build bridges for better buying.

ILEA members reveal 'shock' over Fyre Festival failings

ILEA members reveal 'shock' over Fyre Festival failings

Members of the International Live Events Association (ILEA) give their verdict on the event planning disaster of 2017, the Fyre Festival.

Case study: MAN's Apprentice of the Year Awards

Case study: MAN's Apprentice of the Year Awards

Venues and Events International organised an awards ceremony at Liverpool Football Club.

LATEST JOBS