Cameron wrote that he "applauded the work carried out by the UK events industry and in promoting Britain". He went on to praise the 'Great' campaign, which he called "a big success, not least because of the (event industry’s) valuable contribution."
Britain for Events is also supported by Nick de Bois MP, chair of the All Party Parliamentary Group for Events and John Penrose, Minister for Tourism & Heritage.
Mr Cameron’s comments come ahead of the campaign’s government briefing on Events in the Community, taking place at the House of Commons on 5 September and expected to be attended by over 20 other MPs as well as Governmental policy makers.
"Once again we thank the Prime Minister for his endorsement of the campaign and the UK events industry in general," said Michael Hirst, Britain for Events spokesperson. "2012 has seen constant praise for the quality of our industry, yet more than ever we need the support of government at both a local and national level."
Hirst concluded: "Our relationship with Visit Britain, No.10 and the 'Great' promotion has helped bring to life how, sitting across traditional tourism markets and business, innovation and skills, events as an industry can deliver for UK plc."